A toyota advertisement showing the places you could discover if only you would buy their product

An early model Jeep proving it's durability over rough terrain

With everything being bought and sold specializing and catering to smaller and smaller markets, cars were no exception. As Patagonia, Colombia, and The North Face changed the way people dress every day, Jeep, Subaru and Toyota were paving the way for the family affordable sedan. This new idea of a car that could not only make your commute every day, but also blaze through sketchy terrain further broadened the smiles and markets of the outdoors minded people that were multiplying across the country.

Since Ford released Their first car in 1903 American Automobile companies have been one of the largest revenue makers for the American economy. Despite initial success, it wasn’t until After the massive popularity of the Model T in 1908 that owning a car was not only a major advantage in transportation, but also indisputably American. [1] Flash forward to 1940 and cars had two functions: transportation to and from your workplace, and fashion. Outside of owning a truck there were no other vehicles that could serve as a commuter and as an adventure vehicle. This gap in variation wasn’t perceived as a problem until 1941. As American troops were getting ready to deploy to Europe, Africa, and the pacific, the military knew it needed a vehicle that could transport troops and equipment through various battle conditions. The solution was found in the jeep, a vehicle whose utility proved to be unparalleled on the battlefield. [2] The jeep immediately solidified itself as indispensable as chocolate bars, but was not limited to the military. Usage of the jeep extended seamlessly into civilian life. Ernie Pyle a pulitzer prize winning American journalist called the jeep along with the coleman GI pocket stove, "the two most important pieces of noncombat equipment ever developed."[ It was too good to be cast aside as a periodical vehicle. [3]

Jeep wasn’t the only manufacturer to throw their coin into the automobile pond. Toyota and Subaru quickly caught on, developing four door sedans that would pave the way for what a family car can do. As with clothing, Subaru looked to present an image appealing to the working man with outdoor interests. Outdoor products are generally associated with top quality and top dollar, but Subaru created the motto “inexpensive, and built to stay that way.” and stay that way they did. [4] The four-door sedan as well as the utility automobile (Jeep, Hummer) have distinguished themselves as vital commodities in the American garage, giving families the option to go where they please.